A new report from the industry magazine Refreshment Magazine shows that sales of fresh food via vending machines increased by 28 % in value and 16 % in volume over the past year. This is a clear signal that consumers' expectations of convenience, quality and accessibility have fundamentally changed.
At VP Salestech, we have for many years followed and driven this development by offering the market's most innovative solutions for unmanned sales of food, drinks and supplies. Now we see the trend moving from niche to norm.
Source: Refreshment Magazine, May 2025
Fresh food via smart fridges - a natural part of everyday life
What used to be a complement in public environments has today become a valued main alternative: being able to easily buy fresh, nutritious food directly from a smart fridge or vending machine. Without queues. Without opening hours. Without the need for staff.
This is true in offices, logistics depots, hospitals, gyms, schools, residential environments and traffic hubs - where availability and speed are crucial.
It is no longer a trend. It is a change in behavior.
VP Salestech enables modern, automated food service
With over ten years of experience, VP Salestech is a leading player in Sweden within intelligent and unmanned sales solutions. Through partnerships with Selfly and Nayax, among others, we offer customized systems for fresh produce sales, vending and access control - always with a focus on availability, reliability and ease of use.
Our solutions include:
- Selfly Intelligent Cabinet - smart fridges with RFID and temperature zones
- Global Nayax payment systems - contactless payments, cards, mobile and subscription models
- Real-time data analysis - stock status, sales statistics and automatic alert systems
- Sustainable and CE-marked product design - for safe operation in demanding environments
For those who run a workplace, service point or public environment
Whether you're a property owner, employer or public sector operator, there is a growing need for accessible and unstaffed meal service. By implementing smart fridges or vending solutions, you can offer breakfast, lunch or snacks around the clock - with low operating costs and high customer value.
Many of our customers also see reduced waste and increased employee or visitor satisfaction.
Source: Axios: Gourmet vending machines expand
Want to know more?
Contact us to find out how you can implement fresh food in vending machines or smart refrigerators in your particular business. We help with everything from needs analysis to installation and operation. Let's create a future together where food and service are always close by - unmanned, but not impersonal.
info@vpsalestech.se
